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Here's a new technique for you - we like to call it 'the power half hour'. Not only because it rhymes but also because it does what it says on the metaphorical tin. This technique can travel. Try it at work, at home, at play...

Take that thing you need some fresh thinking for. Find a friend*. Concentrate on this 'thing' uninterrupted for half an hour (not a minute more, nor a minute less). Focus. Re-articulate the problem. Welcome fresh perspectives, state the obvious, provoke challenge, and look to parallel 'worlds' for inspiration. Chat it through. Decide the best guess going forward. Do one thing. Do it justice. Do it.

*People are more creative when solving other people's problems.

As idea-licious celebrates six years of being, A.A. Milne provides the perfect prose...   

Now we are Six (1927) by A.A. Milne.

When I was One,
I had just begun.
When I was Two,
I was nearly new.
When I was Three
I was hardly me.
When I was Four,
I was not much more.
When I was Five,
I was just alive.
But now I am Six,
I'm as clever as clever,
So I think I'll be six now for ever and ever.

2012 and time for a freshen up in the web site department. And who better to do the job than a web designer with zero food miles, York based entrepreneur Matt who runs Mamoo. A Yorkshireman with an eye for sleek design, a mind filled with technical knowledge and the patience to hold our hand from start to finish. The man from Mamoo has done a fine job. We thank you. www.mamoo.co.uk